Meetings
ADAI presents Deksia
02-08-2012
Meredith Conference Core
5:30 p.m. – Social/Food
6:30 p.m. – Presentation
Joshua Ryther describes Deksia as a firm that brands businesses from the ground up. Ryther says the difference between design and branding is that design is like all of the instruments in an orchestra playing a different song. Without a common conductor, it is horrifying. Branding is that conductor. From the owner’s vision to the quality of the product and the design, well-branded businesses show consistency. Think Starbucks, Target and Apple. They give you that feeling, that expectation. www.deksia.com
Members: $10
Non-Members: $20
Student Members: FREE!
Student Non-Members: $10
